SpawnLoop
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Built by a CEO, for CEOs Why it exists

You have revenue hiding in Stripe. We’ll find it.

Cancellations you can still save, upsells you haven’t spotted, segments that never stay. SpawnLoop shows you what moved revenue, why, and which customers to call.

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C-suite report · Aug 2026Sample data · Acme Corp
Total revenue$155,864.65↑ 1.3%
MRR$117,277.26↑ 1.7%
Customers churned26↑ 8.3%
NRR, Aug (monthly)91.6%GRR 86.2%

Revenue grew 1.3% to $155,864.65 on higher recurring revenue, while contraction among continuing customers reached a six-month high.

  • Driver

    New and returning customers brought $32,601.34; Acme Secure accounted for 41% of it.

    HypothesisThe annual Secure bundle launched in June is converting Cloud customers.

  • Deviation

    Contraction was $2,567.74, above its six-month range of $1,573.63–$2,481.69.

  • Risk

    9 accounts holding $2,881.35 of MRR show a sharp drop in total payment.

Revenue bridge

$140K$150K$160K$170KJul revenueNewFree-to-paidReactivatedExpansionContractionChurnedUsageOne-timeAug revenueJul revenue: $153,878.63$153.9KNew: +$7,166.89+$7.2KFree-to-paid: +$2,311.90+$2.3KReactivated: +$2,080.71+$2.1KExpansion: +$6,327.57+$6.3KContraction: −$2,567.74−$2.6KChurned: −$13,406.08−$13.4KUsage: +$220.61+$221One-time: −$147.84−$148Aug revenue: $155,864.65$155.9K

Suggested actionReview the 9 high-priority accounts on Churn Early Warning.

Written for you every month, with the evidence behind each finding. Illustrative numbers for a fictional company.

  • Read-onlyCan’t charge, refund or change anything in Stripe.
  • Computed, not generatedThe database writes the numbers. The model writes the words.
  • GAAP next to billedGAAP under ASC 606, kept separate from billed revenue.
  • FreshSyncs with Stripe about every 15 minutes.

Product

The answers your board will ask for, ready before the meeting.

Every view on the same definitions, the same periods, and a drill-down to the customers behind each number.

Sample data · Acme Corp Illustrative numbers for a fictional company, as shown in the sample dashboard.

Monthly Metrics

Revenue up 19% this year. Recurring did the work.

$0$40K$80K$120K$160KJanFebMarAprMayJunJulAugJan · Recurring: $98,490.50Feb · Recurring: $103,717.54Mar · Recurring: $107,845.17Apr · Recurring: $108,490.76May · Recurring: $114,274.64Jun · Recurring: $113,615.58Jul · Recurring: $115,364.01Aug · Recurring: $117,277.26Jan · Usage: $27,224.48Feb · Usage: $27,952.35Mar · Usage: $29,390.15Apr · Usage: $29,269.76May · Usage: $30,433.14Jun · Usage: $28,982.16Jul · Usage: $31,628.23Aug · Usage: $31,848.84Jan · One-time: $5,255.56Feb · One-time: $7,097.09Mar · One-time: $6,810.44Apr · One-time: $7,235.69May · One-time: $7,135.52Jun · One-time: $6,053.76Jul · One-time: $6,886.39Aug · One-time: $6,738.55
Open Monthly Metrics

Retention Analysis

Trailing 12-month NRR is 80.7%. The base is shrinking.

60%70%80%Jan 25Jul 25Jan 26Aug 26Net revenue retention: 80.7% in Aug 2680.7%Gross revenue retention: 68.6% in Aug 2668.6%
Open Retention Analysis

Cohorts

About a quarter of every cohort is gone by month 6.

M0M3M6M9M12Aug 25Sep 25Oct 25Nov 25Dec 25Jan 26Feb 26Mar 26Apr 26May 26Jun 26Jul 26Aug 26Aug 25 cohort, 62 customers · M0: 100.0% still payingAug 25 cohort, 62 customers · M1: 98.4% still payingAug 25 cohort, 62 customers · M2: 95.2% still payingAug 25 cohort, 62 customers · M3: 88.7% still payingAug 25 cohort, 62 customers · M4: 83.9% still payingAug 25 cohort, 62 customers · M5: 80.6% still payingAug 25 cohort, 62 customers · M6: 75.8% still payingAug 25 cohort, 62 customers · M7: 72.6% still payingAug 25 cohort, 62 customers · M8: 71.0% still payingAug 25 cohort, 62 customers · M9: 67.7% still payingAug 25 cohort, 62 customers · M10: 66.1% still payingAug 25 cohort, 62 customers · M11: 62.9% still payingAug 25 cohort, 62 customers · M12: 61.3% still payingSep 25 cohort, 71 customers · M0: 100.0% still payingSep 25 cohort, 71 customers · M1: 97.2% still payingSep 25 cohort, 71 customers · M2: 94.4% still payingSep 25 cohort, 71 customers · M3: 91.5% still payingSep 25 cohort, 71 customers · M4: 85.9% still payingSep 25 cohort, 71 customers · M5: 80.3% still payingSep 25 cohort, 71 customers · M6: 76.1% still payingSep 25 cohort, 71 customers · M7: 73.2% still payingSep 25 cohort, 71 customers · M8: 70.4% still payingSep 25 cohort, 71 customers · M9: 69.0% still payingSep 25 cohort, 71 customers · M10: 66.2% still payingSep 25 cohort, 71 customers · M11: 66.2% still payingOct 25 cohort, 79 customers · M0: 100.0% still payingOct 25 cohort, 79 customers · M1: 97.5% still payingOct 25 cohort, 79 customers · M2: 92.4% still payingOct 25 cohort, 79 customers · M3: 88.6% still payingOct 25 cohort, 79 customers · M4: 83.5% still payingOct 25 cohort, 79 customers · M5: 77.2% still payingOct 25 cohort, 79 customers · M6: 72.2% still payingOct 25 cohort, 79 customers · M7: 72.2% still payingOct 25 cohort, 79 customers · M8: 67.1% still payingOct 25 cohort, 79 customers · M9: 65.8% still payingOct 25 cohort, 79 customers · M10: 63.3% still payingNov 25 cohort, 65 customers · M0: 100.0% still payingNov 25 cohort, 65 customers · M1: 96.9% still payingNov 25 cohort, 65 customers · M2: 95.4% still payingNov 25 cohort, 65 customers · M3: 89.2% still payingNov 25 cohort, 65 customers · M4: 83.1% still payingNov 25 cohort, 65 customers · M5: 78.5% still payingNov 25 cohort, 65 customers · M6: 75.4% still payingNov 25 cohort, 65 customers · M7: 73.8% still payingNov 25 cohort, 65 customers · M8: 69.2% still payingNov 25 cohort, 65 customers · M9: 67.7% still payingDec 25 cohort, 63 customers · M0: 100.0% still payingDec 25 cohort, 63 customers · M1: 96.8% still payingDec 25 cohort, 63 customers · M2: 93.7% still payingDec 25 cohort, 63 customers · M3: 88.9% still payingDec 25 cohort, 63 customers · M4: 84.1% still payingDec 25 cohort, 63 customers · M5: 79.4% still payingDec 25 cohort, 63 customers · M6: 74.6% still payingDec 25 cohort, 63 customers · M7: 73.0% still payingDec 25 cohort, 63 customers · M8: 71.4% still payingJan 26 cohort, 83 customers · M0: 100.0% still payingJan 26 cohort, 83 customers · M1: 98.8% still payingJan 26 cohort, 83 customers · M2: 95.2% still payingJan 26 cohort, 83 customers · M3: 89.2% still payingJan 26 cohort, 83 customers · M4: 85.5% still payingJan 26 cohort, 83 customers · M5: 80.7% still payingJan 26 cohort, 83 customers · M6: 74.7% still payingJan 26 cohort, 83 customers · M7: 73.5% still payingFeb 26 cohort, 64 customers · M0: 100.0% still payingFeb 26 cohort, 64 customers · M1: 96.9% still payingFeb 26 cohort, 64 customers · M2: 93.8% still payingFeb 26 cohort, 64 customers · M3: 89.1% still payingFeb 26 cohort, 64 customers · M4: 82.8% still payingFeb 26 cohort, 64 customers · M5: 79.7% still payingFeb 26 cohort, 64 customers · M6: 73.4% still payingMar 26 cohort, 73 customers · M0: 100.0% still payingMar 26 cohort, 73 customers · M1: 97.3% still payingMar 26 cohort, 73 customers · M2: 93.2% still payingMar 26 cohort, 73 customers · M3: 89.0% still payingMar 26 cohort, 73 customers · M4: 84.9% still payingMar 26 cohort, 73 customers · M5: 79.5% still payingApr 26 cohort, 66 customers · M0: 100.0% still payingApr 26 cohort, 66 customers · M1: 97.0% still payingApr 26 cohort, 66 customers · M2: 93.9% still payingApr 26 cohort, 66 customers · M3: 89.4% still payingApr 26 cohort, 66 customers · M4: 84.8% still payingMay 26 cohort, 77 customers · M0: 100.0% still payingMay 26 cohort, 77 customers · M1: 98.7% still payingMay 26 cohort, 77 customers · M2: 93.5% still payingMay 26 cohort, 77 customers · M3: 89.6% still payingJun 26 cohort, 88 customers · M0: 100.0% still payingJun 26 cohort, 88 customers · M1: 97.7% still payingJun 26 cohort, 88 customers · M2: 93.2% still payingJul 26 cohort, 91 customers · M0: 100.0% still payingJul 26 cohort, 91 customers · M1: 96.7% still payingAug 26 cohort, 91 customers · M0: 100.0% still paying
  • 90%+
  • 75%+
  • 60%+
Open the cohort waterfall

ICP

Dental practices kept 19 points more customers at 12 months.

Dental practicesHealthcareHealthcare — Dental practices: score 88, 71.4% 12-month retention88Developer toolsSoftwareSoftware — Developer tools: score 81, 68.3% 12-month retention81AccountingFinancial servicesFinancial services — Accounting: score 69, 63.9% 12-month retention69TutoringEducationEducation — Tutoring: score 18, 37.5% 12-month retention18InstallersEnergyEnergy — Installers: score 7, 29.6% 12-month retention7Food & beverageRetailRetail — Food & beverage: score 0, 22.6% 12-month retention0

TargetAvoid Score out of 100, on cohorts 12 months or older.

Open ICP

Churn Early Warning

33 customers’ payments are falling. 9 are flagged high priority.

$11,045.25 MRR across all 33

Granite PartnersMRR now $322.75Granite Partners: weighted loss −$2,887.45, MRR $322.75−$2,887.45Kestrel PartnersMRR now $73.66Kestrel Partners: weighted loss −$2,870.60, MRR $73.66−$2,870.60Granite SystemsMRR now $48.96Granite Systems: weighted loss −$2,461.31, MRR $48.96−$2,461.31Fairview PartnersMRR now $451.10Fairview Partners: weighted loss −$1,874.71, MRR $451.10−$1,874.71Ironwood SystemsMRR now $182.36Ironwood Systems: weighted loss −$1,800.20, MRR $182.36−$1,800.20 Open the watchlist

And 18 views in all

Every view your revenue team asks for.

  • AI Summary
  • Ask AI
  • Monthly Metrics
  • Product Performance
  • Expansion & Contraction
  • MRR Distribution
  • Expansion Candidates
  • ICP
  • Vertical Insights
  • Retention Analysis
  • Churn Insights
  • Churn Early Warning
  • Collections → Churn
  • Commitments & Renewals
  • First Month Free / Paid
  • Coupons
  • Refunds
  • Analysis Exports
See them on sample data

Ask AI

Ask in plain English. It answers from your numbers, or tells you why it can’t.

Pick a question. These are the app’s own examples, answered on the sample company.

Ask AISample data · Acme Corp

How has ARPU trended over the last 8 months?

  1. AI model mapped the analysis
  2. Checking that the reporting data is current
  3. Calculating the requested metrics
  4. AI model composed the answer

ARPU, total revenue per active customer, moved from $130.71 in Jan to $130.32 in Aug, down 0.3%. It peaked at $135.13 in Mar.

$120$125$130$135$140JanFebMarAprMayJunJulAugARPU: $130.32 in Aug$130.32

3 tool calls · 5.8s · as of Aug 31, 2026

Every figure comes from a validated query, never from the model. Each answer lists the steps it took.

Aaron Lee, founder of SpawnLoop

Built by a CEO, for CEOs

“I wished this existed two startups ago. Getting revenue right to the penny shouldn’t take a finance team days in Excel.”

Aaron Lee, founder. Former CEO of Smith.ai. Former CTO of The Home Depot. Co-founder and CTO of Redbeacon.

Every month I waited for a spreadsheet to tell me what had already happened. SpawnLoop is the revenue view I wanted on Monday morning: what moved, why, and who to call.

Meet the company

Every seat at the table

One set of numbers for the whole leadership team.

CEO

Know what moved revenue, and why.

The month on one page: drivers, risks and what to do next.

  • AI Summary
  • Product Performance
  • ICP

CFO and controller

One revenue number, everywhere.

GAAP under ASC 606 next to billed revenue, with collections and renewals in the same model.

  • Monthly Metrics
  • Retention Analysis
  • Commitments & Renewals

CRO and rev ops

Who’s expanding, who’s slipping, where to aim.

Expansion candidates, a churn watchlist, and the segments that retain best.

  • Expansion Candidates
  • Churn Early Warning
  • ICP

For the people who read footnotes

Why the numbers hold up.

Your controller will ask. Here are the answers.

Every invoice line, understood

  • Each line maps to its product, even when plans and prices change. Old plans roll up into today’s product.
  • Recurring (MRR), usage and one-time revenue are classified separately, with prorations kept apart.
  • Refunds attach to the invoice they reverse. Prepaid multi-month invoices spread across the months they cover.
  • Internal, test and spam accounts are excluded. Salesforce adds vertical and sub-vertical.

Revenue terms with one precise meaning

  • GAAP revenue under ASC 606, kept separate from billed revenue.
  • New, expansion, contraction, free-to-paid, reactivated and churned MRR reconcile month over month.
  • NRR and GRR on a strict opening cohort, so GRR can never exceed 100%.
  • Logo churn and revenue churn kept apart. A product churn is never mistaken for a lost customer.

How the AI stays honest

  • It chooses from a registered catalog of measures and filters. It never writes free-form SQL.
  • Every request is checked before it runs. Results arrive as exact figures the model can’t alter.
  • Ambiguous or unsafe questions get a clear “can’t answer”, with a reason.
  • Hypotheses in the monthly report are labelled, and kept apart from the evidence.

Security and access

  • Stripe asks you to approve read-only access to invoices, refunds and subscriptions. Uninstall any time.
  • The AI never sees raw invoices, SQL, emails or contact details.
  • Your account’s data scope is enforced on the server on every query, never chosen by the model.
  • Each answer says which month it covers and when the data was last rebuilt.

Pricing

Pay for the customers who pay you.

Free up to 100 customers, every feature. Plans from $99 a month. Unlimited teammates.

Calculate your price See pricing

Your board will see these numbers eventually. See them first.

Connect Stripe with read-only access. SpawnLoop drafts your C-suite report from your own billing data, with the evidence behind every finding.

Connect with Stripe See it on sample data